Dolomites Winter Finance is the first international finance conference to be held in Bolzano. The conference provides an open platform for finance scholars and practitioners worldwide to meet and share their recent research and exchange ideas and information on new developments in finance research.
I was commissioned to design a striking yet refined visual identity to publicize DWF to a global audience. To realize this I created a simple, yet powerful, bespoke, san serif logotype which is used in conjunction with a linear graphical interpretation of the iconic Tre Cime di Lavaredo mountains for which the Dolomites are famous. The outline of the mountains simultaneously acts as a visual metaphor for the random walk of a stock price.